Content that sounds as FAB as you are in person

Cairns copywriter helping brands confidently outsource copywriting, save time, and focus on the money making stuff you *actually* enjoy

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A weekly(ish) e-letter to zhush up your copy with sales psychology tips

Small service-based business or personal brand and sick of doing everything yourself?

If you’re like a bunch of small businesses, the following may *ring* true

Cairns Copywriter

Go from feeling like a phoney to feeling confident standing out with copywriting

I’m Caitlin—psychologist turned brand voice copywriter, located near Cairns, Queensland.

The more time I spend in the online space, the more I see small businesses and personal brands talk about imposter syndrome.

Yet, there’s such a fake it ’till you make it attitude online.

All the comparisonitis is sure to make one feel like an imposter… And half of what you see isn’t even real.

That’s why I help service-based small businesses carve out a verbal brand identity that’s sure to expel any imposter syndrome feels. So you feel so confident in everything you write for your marketing that you never feel the need to envy or imitate others’ content again.

Let's get those words outta your head and onto the page (without sounding like everyone else)

In the therapy room, I help people clarify life stories, find words for experiences, and create meaningful narratives.

Like music, I listen to the melody behind words to capture what is felt, but unsaid.

As a brand voice copywriter, I use the same deep listening skills to help you find the right words to express your you-ness online.

Words that fit your brand like a cosy thrift/op shop sweater. So you can win hearts with a message & tone of voice that feels like you.

Your website copy is the start of a genuine relationship with your audience.

Let me help you give the best first impression.

Brand voice copywriter Caitlin Bell

Cairns Copywriter Services

Brand Voice
Finding Workshop

Unsure of your brand’s tone of voice? Feelin’ stuck knowing how to write content?

This 1:1 2 hr brand voice finding workshop steps you through a voice finding activity. It’s been described as a bit like therapy.

At the end I use a “voice calculator” to work out your brand’s voice

Brand Quilt™
Voice Guides

Want any writer or team member to mimic your voice with minimal, if no, edits?

Brand Quilt voice guides use my F.A.B brand voice framework to find & document your brand’s voice.

Say goodbye to “the copy feels off” to “wow, I don’t remember writing this!”

Personable SEO

Psst… Let’s dispel the myth straight up that SEO web copy must be yawn inducing to be effective.

Google bots loove personality driven website copy with a sprinkle of keywords throughout the page.

Standout online with personality peppered SEO web copy.

Discover your brand’s voice…

Brand Voice / ˈbɹænd ˈvɔɪs: How a brand verbally conveys its personality. 

Your voice can be THE thing that makes your brand a must-have (aka the secret sauce to standing out).

Caitlin effectively translated my long-standing objectives [into words]

"Witnessing Caitlin actively listen to, comprehend, and effectively translate my long-standing objectives, a task that is often challenging for someone like me, an artist, was nothing short of heartwarming."

You deserve a brand voice that’s as fab as you are in person