How this tone in marketing disarms the most sceptical customers and wins them over

Customers these days are a prettttty savvy bunch. With people being able to write whatever whenever, often with no consequences, consumers are a tad cautious and can sniff out a dishonest marketing message from kilometres away. You see. A recent edition of the Edelman Trust Barometer in 2022 found almost 6 out of 10 people doubt … Read more

The cadence of cash: How Voice sets the stage for premium pricing

“$60 on a water bottle?” “You spent how much?!” I said to my friend, my mouth falling to the ground quicker than a Looney Tunes character. My friend chuckled while admiring their new fluoro ceramic H2O holder. Oh em gee. Madness? Perhaps. But let’s admit, we’ve all been there.  Just last week, I was ogling … Read more

Filler Words: The conversational copywriting superpower you didn’t know you had (including 50 filler words you can use today)​

Filler Words: The conversational copywriting superpower you didn’t know you had (including 50 filler words you can use today) “What do you wanna eat?” my husband said, his eyes fixed on me, head tilted while taking a deep breath—a tiny hint of impatience that comes from knowing this dance allll too well. I looked up … Read more